Theseus - Selaus tekijän mukaan "Åvall, Martina"
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Engaging luxury consumers in social media : Does active consumer engagement influence brand image?
Åvall, Martina (Metropolia Ammattikorkeakoulu, 2017)This study aimed to investigate the effects of active consumer engagement within social media based brand communities on the brand image and luxury consumers’ desire to pur-chase luxury goods. The purpose of this study was ...
