Theseus - Selaus tekijän mukaan "Auranen, Sofia"
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The Importance of Positioning and Networking in the Globalization Process of a Small-Sized Brand - Case: SabrinaTach
Auranen, Sofia (Laurea-ammattikorkeakoulu, 2013)The power of brands and branding in the current marketing environment is enormous. Brands’ ability to create emotional impact and build long-term customer relationships seems to add value to company performance and benefit ...
