Theseus - Selaus tekijän mukaan "Baakli, Ahmed"
Viitteet 1-2 / 2
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The impact of storytelling on brand image and consumer behaviour
(2023)This thesis delved into the profound impact of brand storytelling on customer behaviour, brand image, and loyalty. Marketers gained valuable perspectives by leveraging academic concepts such as narrative transportation and ... -
The impact of storytelling on brand image and consumer behaviour
(2023)This thesis explores the substantial impact of brand storytelling on customer behaviour, brand image, and loyalty. It gives helpful ideas for marketers by drawing on academic concepts like narrative transportation and ...
