Theseus - Selaus tekijän mukaan "Backman, Mia Katariina"
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B2B content marketing – How to design and co-create a podcast series
Backman, Mia Katariina (2020)The thesis studies content marketing and more specifically audio content marketing in the form of podcasts. The main focus is in the content design phase of content creation, even though elements of content distribution ... -
Leadership in internal communications - Leading profitable processes and managing people
Backman, Mia Katariina (2023)This research focuses on leadership in internal communications, particularly within the context of Avaus, a company that produces various consultancy services, focusing on it’s internal media management. The study aims to ...

