Theseus - Selaus tekijän mukaan "Baksheeva, Elena"
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Differences in the consumption of confectionery products in Russia, England and Finland from the perspective of marketing mix
Baksheeva, Elena (Metropolia Ammattikorkeakoulu, 2011)This study researched the consumption of the confectionary products from the perspective of Marketing Mix, by investigating the cross-cultural responses from Finland, England and Russia. It tested the differences and ...
