Theseus - Selaus tekijän mukaan "Bangura, Abdul Salam"
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Changing attitudes of consumer with marketing communication
Bangura, Abdul Salam (Savonia-ammattikorkeakoulu, 2011)This thesis focuses on finding out how to change consumer attitudes and on examining consumer behavior. Marketing communication is a wide concept and its tools are used to persuade the con-sumers. Companies need these tools ...
