Theseus - Selaus tekijän mukaan "Bao An Duong, Phan"
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Benefits of selecting suitable global ambassadors for luxury brands : case collaboration: Jisoo and Dior
Bao An Duong, Phan (2024)The goal of the study was to examine the advantages of using a suitable marketing strategy when hiring Global Ambassadors for premium brands. The study aimed to address the following question: "What benefits can a luxury ...
