Theseus - Selaus tekijän mukaan "Byankina, Ekaterina"
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Internationalization planning and analysis for software business. : MySenso Oy entering the Russian market.
Byankina, Ekaterina (Mikkelin ammattikorkeakoulu, 2012)The study is focused on estimating the potential of the Russian software market and forming recom-mendations about entry modes and marketing communications channels for MySenso Oy. MySenso Oy is a small-sized Finnish ...
