Theseus - Selaus tekijän mukaan "Chen, Lei"
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Brand, Brand Stretching, and Brand Stretching Plan for JAC
Chen, Lei (Kymenlaakson ammattikorkeakoulu, 2012)With the consistent crisis of world economic, companies are encountering problems with their expansion. Introducing all new brands for expanding is hard to be accepted due to the high level of costs and risks. Using brand ...
