Theseus - Selaus tekijän mukaan "Dang, Giao"
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How to attract moviegoers by utilizing digital marketing : case: generation Z as a potential target audience
Dang, Giao (2023)Movie theatres, facing uncertain development due to Covid-19, can utilize digital marketing to attract potential moviegoers. Generation Z, with their digital proficiency, large size, preference for experiences, and growing ...
