Theseus - Selaus tekijän mukaan "De Costa, Merennage Supun Nirmal"
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Evaluation of Students' Brand Perception of the International Business Degree Program – Case of Häme University of Applied Sciences
De Costa, Merennage Supun Nirmal (2023)Brand perception is an important concept in marketing that deals with the emotions of consumers and helps brands to stand out among their competitors. With the gaining popularity of social media among consumers, brands are ...
