Theseus - Selaus tekijän mukaan "Dolmis, Aylin"
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The use of celebrity endorsement on social media in the fashion industry and its impact on consumer behaviour
Dolmis, Aylin (2021)The main objective of the thesis was to examine the impact of celebrity endorsers on social media on the consumer’s behaviour in terms of fashion. Furthermore, the aim was to analyse and describe the implementation of ...
