Theseus - Selaus tekijän mukaan "Farrera Saldaña, Daniel"
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Cartoon Influencers : The influencer media format as a potential mainstream alternative for animated media.
Farrera Saldaña, Daniel (2021)This research assesses the challenges and outcomes of implementing the influencer storytelling format into fictional cartoon character-based intellectual properties and brands, and its potential as a mainstream alternative ...
