Theseus - Selaus tekijän mukaan "Ferraz, Suvi"
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Building a brand identity for the Brazilian market
Ferraz, Suvi (Haaga-Helia ammattikorkeakoulu, 2015)The objective of this study is to support Oy Santa Claus Licensing Ltd. to establish brand licensing opportunities in Brazil. In order to achieve this, it starts by finding out the core values of the Santa Claus Finland ...
