Theseus - Selaus tekijän mukaan "Frolova, Svetlana"

    • The role of advertising in promoting a product 

      Frolova, Svetlana (Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu), 2014)
      A modern human being lives in a world governed by different brands of goods and services consumption which literally become a religion of our time. This ideology is created through various promotional techniques designed ...