Theseus - Selaus tekijän mukaan "Gbanabila, Yenimi"
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Effects of Corporate Sustainability on Established Brand : the case of IKEA
Gbanabila, Yenimi (Savonia-ammattikorkeakoulu, 2014)The emergence of Sustainable Development as an alternative approach to changing unsustainable behaviour in today’s business practices to save the planet towards a sustainable society is shifting branding paradigm from the ...
