Theseus - Selaus tekijän mukaan "Gummerus, Johanna"
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Adapting Business Model Thinking to Service Logic: An Empirical Study on Developing a Service Design Tool
Ojasalo, Katri; Ojasalo, Jukka (Hanken School of Economics, 2015)This study develops further one of the most popular business model frameworks, the business model canvas, into a Service Logic Business Model Canvas to better take into account service logic principles. ...
