Theseus - Selaus tekijän mukaan "Gurung, Binod"
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A critical comparison between the marketing and propaganda methods developed by Edward Bernays and modern neuromarketing methods
Rantalainen, Lari; Gurung, Binod (Laurea-ammattikorkeakoulu, 2014)The aim of this work is to review the marketing methods developed by Edward Bernays in the early 1900’s and compare them to the findings of consumer neuroscience and its applications in marketing and propaganda. We intend ...