Theseus - Selaus tekijän mukaan "Gurung, Roshan"
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The Impact of Corporate Social Responsibility Initiatives and Customer Centric Initiatives on Customers
Gurung, Roshan (Vaasan ammattikorkeakoulu, 2013)The aim of this study was to find out whether customers appreciate customer centric initiatives more highly than corporate social responsibility (CSR) initiatives or not. Furthermore, this study examined the impact of CSR ...
