Theseus - Selaus tekijän mukaan "Guseva, Irina"

    • Storytelling as a marketing tool : Case Study Chanel 

      Guseva, Irina (2021)
      The purpose of this study was to indicate how storytelling influences consumers of the luxury brand Chanel. Storytelling is a marketing tool that tells the story about the brand in order to attract and retain customers, ...