Theseus - Selaus tekijän mukaan "Häusler, Maya"
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“Greenfluencers” As Part Of Sustainable Marketing Strategies And Their Effect On Consumer Reachability
Häusler, Maya (2024)This thesis investigates how the new concept of Greenfluencers, that come with the emergence of sustainable practices, can be part of established sustainable marketing strategies and how they influence consumer reachability ...
