Theseus - Selaus tekijän mukaan "Ignatov, Sille"
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Combining e-mail marketing with telemarketing in B2B direct marketing : case study: EcoTelematics and NaviFleet
Ignatov, Sille (HAAGA-HELIA ammattikorkeakoulu, 2011)The objective of this thesis is to find pros and cons for combining e-mail marketing with telemarketing in business-to-business direct marketing. This topic is current because more and more businesses want to properly use ...
