Theseus - Selaus tekijän mukaan "Järvinen, Marc"
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Humor as a marketing communications tool : A case of a Finnish e-retailer
Järvinen, Marc (Oulun seudun ammattikorkeakoulu, 2013)This research work has been conducted for Oulu University of Applied Sciences (OUAS) for bachelor’s thesis project. Commissioner is from inside OUAS concern called Verkkokaupan tutkimusryhmä. The topic of humor was chosen ...
