Theseus - Selaus tekijän mukaan "Järvisalo, Susanna"

    • How to build successful city brands? -Case Munich, Berlin & Hamburg 

      Järvisalo, Susanna (HAAGA-HELIA ammattikorkeakoulu, 2012)
      This thesis examines the success factors of branding a city. The objective is to find out required organizational and managerial competences and best practices in successful city branding. The thesis consists of theory ...