Theseus - Selaus tekijän mukaan "Järvisalo, Susanna"
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How to build successful city brands? -Case Munich, Berlin & Hamburg
Järvisalo, Susanna (HAAGA-HELIA ammattikorkeakoulu, 2012)This thesis examines the success factors of branding a city. The objective is to find out required organizational and managerial competences and best practices in successful city branding. The thesis consists of theory ...
