Theseus - Selaus tekijän mukaan "Käyhkö, Oskari"
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BRAND IMAGE OF INTERNATIONAL ICE HOCKEY : Case: IIHF Word Championships 2012 & 2013
Maasalo, Taneli; Käyhkö, Oskari (Jyväskylän ammattikorkeakoulu, 2014)The subject for the thesis was to find out the brand image of international ice hockey. The study was conducted in IIHF World Championships in 2012 and 2013 in Helsinki and Stockholm. The objective of the study was to sort ...
