Theseus - Selaus tekijän mukaan "Kaarlehto, Katriina"
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Gamification in new customer acquisition of a digital marketing service provider
Kaarlehto, Katriina (2020)Due to digitalization and globalization, the buying behavior has changed in the business-to-business context and customers are more independent, proactive and demanding than before. In the past, sellers were the main source ...
