Theseus - Selaus tekijän mukaan "Mäyry, Asko"

    • CRM approach penetration in a service organization 

      Mäyry, Asko (Seinäjoen ammattikorkeakoulu, 2012)
      The purpose was to develop CRM (Customer Relationship Management) system user commitment and CRM results for a service organization. The CRM approach penetration was used as an indicator to measure and explain the success ...