Theseus - Selaus tekijän mukaan "Mäyry, Asko"
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CRM approach penetration in a service organization
Mäyry, Asko (Seinäjoen ammattikorkeakoulu, 2012)The purpose was to develop CRM (Customer Relationship Management) system user commitment and CRM results for a service organization. The CRM approach penetration was used as an indicator to measure and explain the success ...
