Theseus - Selaus tekijän mukaan "Maasalo, Taneli"
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BRAND IMAGE OF INTERNATIONAL ICE HOCKEY : Case: IIHF Word Championships 2012 & 2013
Maasalo, Taneli; Käyhkö, Oskari (Jyväskylän ammattikorkeakoulu, 2014)The subject for the thesis was to find out the brand image of international ice hockey. The study was conducted in IIHF World Championships in 2012 and 2013 in Helsinki and Stockholm. The objective of the study was to sort ... -
Utilizing influencers in marketing for Finnish Hockey League organizations
Maasalo, Taneli (2024)Sports organizations in Finland need to find fresh marketing methods to attract people to consume sport. At the same time, digitalization and social media have revolutionized marketing methods and changed the nature of ...

