Theseus - Selaus tekijän mukaan "Nagy, Julianna"
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Implementing modern destination branding strategies : Rebranding Hungary by approaching independent travellers
Nagy, Julianna (Saimaan ammattikorkeakoulu, 2018)The main objectives of the study were to research the benefits of nation branding and find out whether the implementation of such strategies would be applicable in regards to the paper’s case country, Hungary. Theoretical ...
