Theseus - Selaus tekijän mukaan "Nylund, Saara-Maria"
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Influencing luxury fragrance brand image with celebrity endorsement : Case Study Miss Dior
Nylund, Saara-Maria (2020)The purpose of this thesis was to study the impact of celebrity endorsement on a luxury fragrance brand’s image. Secondary data was studied to explain the basics of branding and marketing theories with point of view of ...
