Theseus - Selaus tekijän mukaan "Onyekwu, Ifeanyi"
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Management of brand attributes and fan engagement with social media: A case of a Finnish professional sport club’s use of Facebook
Onyekwu, Ifeanyi (2024)With contemporary sports organisations striving to make their brand attributes visible, and to get their fans to engage their brand attributes, studies have shown that social media is a reliable tool to achieving these ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad