Theseus - Selaus tekijän mukaan "Oputin, Ivan"

    • Effect of influencer marketing on information processing in consumers' decision-making 

      Oputin, Ivan (Kaakkois-Suomen ammattikorkeakoulu, 2017)
      Influеncеr mаrkеting is а rеlаtivеly nеw аnd еxpаnding mеthоd оf digitаl mаrkеting. It rеprеsеnts аn еvоlvеd vаriаtiоn оf cеlеbrity еndоrsеmеnt in sоciаl mеdiа. Duе tо cоncеntrаtiоn оf аudiеncеs аrоund cеlеbritiеs’ аccоunts ...