Theseus - Selaus tekijän mukaan "Orellana, Daniel"
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Product Design that Supports Purchase Decisions: a Marketing Perspective for Designers
Orellana, Daniel (2020)In the exceptional year of 2020 with turbulent business to business conditions, this study uncovers how the buyer’s needs can be factored into digital product design. Key findings function as a basis to adapt a product and ...
