Theseus - Selaus tekijän mukaan "Ortner, Katharina"
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Developing a marketing plan for Germany : Case Galaxo Ltd.
Ortner, Katharina (Oulun ammattikorkeakoulu, 2014)In the age of globalization and internationalization it becomes more and more important for companies to enter new markets. Therefore, Finnish company Galaxo Ltd. located in Oulu, Finland intends to enter the German market ...
