Theseus - Selaus tekijän mukaan "Pääskynen, Mari"
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IN SEARCH FOR ‘WHY’ - CREATING A VALUE PROPOSITION FOR PILATES STUDIO IN SOUTH-EASTERN FINLAND
Pääskynen, Mari (2022)The concept of value proposition plays a vital role in marketing. It has a direct impact on company’s competitive advantage. However, despite the successful implementation of the concept, it is considered multi-faceted in ...
