Theseus - Selaus tekijän mukaan "Paakkari, Annika"

    • Customer Journey of Generation Z in fashion purchases : Case:LMTD 

      Paakkari, Annika (Lahden ammattikorkeakoulu, 2016)
      Consumer behavior is a dynamic field of social studies. Consumers who are born during a certain time period share values and behavior patterns with each other that affect on purchasing decisions. The tweens and teens of ...