Theseus - Selaus tekijän mukaan "Paakkari, Annika"
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Customer Journey of Generation Z in fashion purchases : Case:LMTD
Paakkari, Annika (Lahden ammattikorkeakoulu, 2016)Consumer behavior is a dynamic field of social studies. Consumers who are born during a certain time period share values and behavior patterns with each other that affect on purchasing decisions. The tweens and teens of ...
