Theseus - Selaus tekijän mukaan "Rüschendorf, Julian"
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Neuromarketing: Insights into the Consumer Brain and its Adaption to Brand Management
Rüschendorf, Julian (2020)A central task of marketing science is the research of consumer behavior. By investigating the human black box, the consumer brain, the young discipline of neuroeconomics is searching for answers to marketing relevant ...
