Theseus - Selaus tekijän mukaan "Tytärniemi, Niina"
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Finding out the most used booking methods and targeting marketing channels at specific customer segments : Case: Kemi Tourism Ltd.
Tytärniemi, Niina; Hiltunen, Emma-Lotta (Lapin ammattikorkeakoulu, 2014)This study is assigned by Kemi Tourism Ltd. The objective of this thesis research is to find out the most frequently used booking methods used by the customers in different countries and target the assignor’s marketing ...
