Theseus - Selaus tekijän mukaan "Widdowson, Jeremy"

    • Tracking and Analytics Applied to Email Marketing 

      Widdowson, Jeremy (Laurea-ammattikorkeakoulu, 2016)
      The purpose of this thesis is to introduce both marketing theory, as well as email marketing theory, after which a case study will be conducted in order to demonstrate the effects of uti-lizing email tracking software in ...