Theseus - Selaus tekijän mukaan "Wiedehöft, Laura"
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Sustainable Brand Image: An Empirical Analysis on Relevance of National Origin
Wiedehöft, Laura (2023)Urgency for sustainable development increases, and marketers must take action by fostering sustainable consumption. Thus, this paper explores the adaption of the concept localization, derived from sustainability approaches, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad