Theseus - Selaus tekijän mukaan "Wiik, Josefin"
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Innovation adoption and commercialization: reference marketing in communities of practice
Wiik, Josefin; Koporcic, Nikolina; Aarikka-Stenroos, Leena (Lappeenrannan teknillinen yliopisto, 2022)The paper addresses the use and perceptions of reference marketing for innovation management, particularly in a community of practice (CoP). The study explores how small and medium-sized enterprises (SMEs) can use reference ...
