Theseus - Selaus tekijän mukaan "Wiik, Miki"
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Improved Customer Value Proposition for an Integration Service Provider
Wiik, Miki (Metropolia Ammattikorkeakoulu, 2015)This study explores strategic marketing in service by focusing on improving the customer value proposition (CVP) for a new customer segment of the systems integrations service offered by the case company. By addressing the ...
