Theseus - Selaus tekijän mukaan "Wollenick, Nadine"
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Identifying Challenges in Applying the Value Co-Creation Approach in Practice : - a Case Study in the B2B Service Context
(Laurea-ammattikorkeakoulu, 2012)The purpose of this study is to explore the nature and theory of value co-creation and to develop a framework for understanding and managing value co-creation in a practical context. At present, many managers in various ...
