Theseus - Selaus tekijän mukaan "Wu, Yuzhen"
-
What is the suitable marketing strategy for Electrolux China Small Home Appliance Co. Ltd
Wu, Yuzhen (Savonia-ammattikorkeakoulu, 2011)Electrolux Small Home Appliance Co. Ltd is facing increasing competitions in China and should update its outdated marketing plan as soon as possible. This study focuses on analyzing the main marketing issues of the company, ...
