Theseus - Selaus tekijän mukaan "Xiaohan, Du"
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IMPROVING XIAOMI’S PRESENCE IN THE SWEDISH MARKET BY UNDERSTANDING YOUNG CONSUMERS
Junran, Yang; Xiaohan, Du (2020)The main purpose of this study is to define how Xiaomi can improve its market share in Sweden by understanding young consumers’ preferences for smartphone brands. The purpose is to let the case company know more about the ...
