Theseus - Selaus tekijän mukaan "Yang, Siqian"
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We-media as a marketing tool for fashion business in China : case: LingSiYaoYao Ltd.
Yang, Siqian (2020)In the age of digitalization, fragmenting information has made the fashion industry unpredictable. Fashion brands are facing the risk of being left behind if they don’t adapt well to the internet particularly in China, ...
