Theseus - Selaus tekijän mukaan "Zhang, Wenqing"
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Maintaining Customer Loyalty : Case company: Industrail Securities Ltd (China)
Zhang, Wenqing (Laurea-ammattikorkeakoulu, 2010)The purpose of this thesis is to investigate how customer relationship management can be applied in maintaining customer loyalty. The study will assist the case company to find the way to develop a long-term relationship ...
