Theseus - Selaus tekijän mukaan "Zhu, Zhu"
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THE STUDY OF APPLYING DESTINATION BRANDING TO BUSINESS CLUSTERS
Zhu, Zhu (Vaasan ammattikorkeakoulu, 2017)With fast globalization of economy and the sharp development of science and technology, the competition of business clusters is becoming heavier. Branding of business clusters is different from marketing them, it plays a ...
