Theseus - Selaus tekijän mukaan "Ziginov, Sergei"
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CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
Ziginov, Sergei (2021)This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ...
