Theseus - Selaus tekijän mukaan "Zinakova, Sofia"
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The Generational Responses to Emotional Triggers in Social Media Video Advertisements in Cosmetic Industry
Zinakova, Sofia (2023)The explanatory sequential mixed method, conducted with quantitative survey following up with semi-structured in-depth interviews to discover the emotional responses of Gen Z and Millennials to social media video advertisements. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad